Abstract:The opportunistic behavior of enterprises to evade the environmental responsibility leads to the ineffectiveness in the government’s environmental protection policy. Based on the interest-correlated theory, this paper constructs the interest-correlated model of environmental protection policy, and analyzes the environmental protection policy response mechanism of enterprises from the perspectives of environmental protection power, responsibilities and information. The results show that due to the absence of consumers,the influence of information asymmetry and other factors,the response level of corporate environmental policy is weak. The government should impose environmental protection policy on consumers and restrict the behavior of enterprises through consumers; the audit subject should change the existing audit mode, use digital technology, and cooperate with consumers to complete the audit supervision work. Based on this, this paper puts forward a comprehensive environmental protection policy and a new enterprise environmental audit mode based on the guidance of consumer demand, and suggests that the government should pay attention to the transformation and upgrading of the industry by digital technology, fully consider the factors of consumers to formulate environmental protection policies, and increase the popularization of real-time monitoring of enterprise pollution data.