As far as enterprises are concerned，the undertaking of environmental responsibility and the implementation of cleaner production is，in essence，a complex，senior market behavior.The limited rationality，its own management information asymmetry and opportunism behavior of enterprises are the main reason for market failure of environmental responsibility.Therefore，only relying on the market regulation can not effectively mobilize the enthusiasm of enterprises to implement environmental strategy，however，as for administrative intervention measures as a rectification towards market failure，there exist defects in technology，cost，equity and other aspects.In view of the problems existing in enterprises emission reduction incentive mechanism，we make a choice of two main administrative intervention measures——centralized control and decentralized management and make a comparative analysis on them.Considering the advantages and bottlenecks of two kinds of control mechanism，we put forward a hybrid type of decentralized regulation mode based on enterprise emission reduction technology，cost characteristics，market regulation complemented by administrative control，which can make the individual enterprise，in an acceptable and self sustaining manner，adjust itself to the environmental management targets continually and gradually.