Based on the upper echelons theory and branding theory, this paper empirically tests the influence of executives with media background on the quality of ESG information disclosure of enterprises by taking A-share listed companies from 2009 to 2022 as research samples. Research shows that executives with media background significantly inhibit the quality of ESG information disclosure. The conclusion is still valid after a series of endogeneity and robustness tests. Further research shows that the higher the proportion of top management shares, the more significant the inhibition effect of media background executives on the quality of ESG information disclosure; CEOs with media background and non-government publicity department media background have a more significant inhibitory effect on the quality of ESG information disclosure; moreover, in the sample of private enterprises, the inhibition effect of executives with media background on the quality of ESG information disclosure is particularly obvious.